University of Minnesota

The Center for Practice Transformation is intelligent, well-read, kind, and calm. The Center is thoughtful in their word choice and also an excellent, reflective listener. The Center is open to hearing new ideas yet views the world with a critical eye and is grounded in their thinking and decision-making. They are not pretentious or intimidating but it does take some time to get to know and understand them.

The Center speaks to your level. They can hold their own with academic types but also have wonderful conversations with those who are learning. The Center looks for ways to help move individuals and teams forward without seeming pushy or overbearing. They are caring, nurturing, and work to improve the condition of people and the world. You can count on The Center to be helpful and supportive as you learn and grow. The Center does their research before sharing information and translates their findings into clinically appropriate care models. They blend scientific research, creativity, and innovation to design real-world, evidence-based practices that can be adapted to fit the needs of a variety of clients. The Center also believes strongly in the importance of collaboration and works with clients to develop plans that fit their individual needs.

Life-long learning and exploration is at the core of the Center’s identity. They are constantly evolving and adapting their practices to keep up with emerging studies. The Center sees every success and failure as a learning opportunity.

You can expect the Center to be no-nonsense; they get to the point quickly but are never blunt or rude. Despite this, the Center knows how to inspire and motivate people. Their training, research, and consultation move practitioners toward effective recovery-oriented care. As practitioners implement what they learn, the Center is there to listen, support, and help them succeed.

Brand Traits

A helpful way to understand the Center for Practice Transformation’s brand personality and voice is by learning what it is and isn’t:

  • Intelligent but not boastful
  • Educational and evidence-based but not rigid
  • Exciting but not frivolous
  • Young but not immature or naive
  • Innovative but not too risky
  • Critical but not unfair
  • Individualized but not just open to everything
  • Knowledgeable but not condescending
  • Responsive but not directive
  • Challenging but not overwhelming
  • Reliable but not simple
  • Calm but not still